Online reputation management is the deliberate process of influencing public per

Reputation management is the deliberate practice of shaping public perceptions of a company or person.
It involves actively tracking what is being said about you on the internet.
The goal is to promote favorable content and address any negative feedback or criticism.
This frequently includes engaging with customer reviews on different websites.
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A key part is managing search engine listings for associated queries.
Effective ORM helps establish credibility and protect a strong brand image.
Ultimately, it is an crucial practice for any modern business or professional.